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National Post “Deal With It”

The recent rash of group buying sites has inspired Calgary fashion designer Lara Presber to try the same crowd-pricing strategy with her collection. In addition to her storefront atelier, Presber now offers a limited-edition garment online every month. For March, it’s this colourful halter dress regularly priced at $380, but with her crowd-pricing strategy, if more than 20 are sold the price drops to $225. But hurry, the clock is ticking…Read More